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Writing A Project Brief


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This page guides you through the key parts of a project or program brief.

It can be used to clarify your own thinking or as the basis for a proposal or grant application where you may be asked to supply information in these key areas.

(How To Squeeze A Pimple, T.R. Carter – Showtime Night Market, 2019. Photo by: Keelan O’Hehir)

Project Description:

This is often requested as a 100, 150 or 200-word description of your project or program. Use ‘Who, What, When, Where, Why and How’ as a guide to hitting the key info required. This can also be used as your ‘elevator pitch’: a few clear and straightforward sentences about your plans.

What — e.g. I’m going to poop out a golden egg.

How — e.g. By being very still and thinking very hard.

Why — e.g. We all need a little bit of magic in our lives.


What do you hope to achieve?

  • Explore the colour of gold.
  • Explore the material quality of eggs.
  • Find ways to make a name for myself.


What outcomes will you have at the end of this project?

  • A pristine golden egg.
  • A photo album documenting the golden egg.
  • An article in National Geographic profiling the golden egg.


  • 200 flyers in letterboxes in my area warning people about the event 3 x Instagram posts.
  • Request 4 x neighbours to help promote the event.
  • Update website.
  • Engage a publicist for 10 months.


Who will I need:

  • An animal handler.
  • A safety person in case I injure myself.
  • Someone to document the project.


  • Jan- Feb: Research golden eggs and dietary requirement.
  • March: Procure gold leaf.
  • April: Eat protein-based foods laced with gold leaf.
  • May: Practice being very still.
  • June: Test poop.
  • July: Event.
  • August: Documentation + article.
  • Acquittal.

This resource has been made as a part of the Help Desk: Virtual Professional Development program.